New Product Concept Survey
Please read the following description of a new product/concept in order to complete the survey.
Concept Description: [ENTER CONCEPT DESCRIPTION]
Q1.
Overall I am very receptive to the above product concept
Strongly disagree
Disagree
Neither
Agree
Strongly Agree
Q2.
What do you like the most about the product?
Q3.
What could we do to improve this product concept?
Q4.
Select what rating comes closest to best describing how you feel about the described product.
Low Quality
Below Average
Average Quality
Above Average
High Quality
Q5.
Select what rating comes closest to best describing how you feel about the described product.
Brand I can't trust
Not Really Trusted
Don't Know
Fairly Trustworthy
Brand I can trust
Q6.
Select what rating comes closest to best describing how you feel about the described product.
Negative
Slightly Negative
Neutral
Slightly Positive
Positive
Q7.
Select what rating comes closest to best describing how you feel about the described product.
Poor Value
Below Average
Average
Above Average
Good Value
Q8.
Please give each feature an importance rating with 1 being low, and 5 being high
1
2
3
4
5
Q8.1.
Enter feature A
Q8.2.
Enter feature B
Q8.3.
Enter feature C
Q8.4.
Enter feature D
Q8.5.
Enter feature E
Q9.
Overall, how interested are you in buying this product if it were available?
Not at all
Not very
Indifferent
Somewhat
Extremely
Q10.
What would be your main reason for buying the product?
Q11.
Based on the description, what price would you expect to pay for the product? [Please record a single number and specify a currency]
Q12.
How would you prefer to pay for this product? Please tick one.
Cash
Cheque
Credit Card
Debit Card
Company Purchase Order
Q13.
How often would you use the product? Please tick one.
Every day
More than once a week
Once a week
About every two weeks
Once a month
Every three months
Two or three times a year
Less often
Would not use
Q14.
At what times or occasions would you use the product? Please list all that apply or enter 'don't know' or 'none.'
Q15.
Which household members would you expect to use the product?
Self
Spouse
Friend
Other adult
Teen 13-18 years
Child 8-12 years
Child 2-7 years
Infant under 2
Q16.
How often do you use [PRODUCT CATEGORY] please tick one.
Every day
Once a week
Once a month
Every three months
Two or three times a year
Less often
Would not use
Q17.
What type of [PRODUCT CATEGORY] do you like to use? Please record all that apply or enter 'don't know' or 'Never used'
Q18.
What specific brands of [PRODUCT CATEGORY] have you heard of?
[Enter Brand A]
[Enter Brand B]
[Enter Brand C]
Don't know/none
Other
Thank you for your feed back


This survey was created byKeyPoint